Innovation and Product Management

This study programme is only available in German. --> Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process which integrates marketing, design and technology, combined with strategic thinking. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

General Austria requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Preparation checklist; final document rules and certified translations are confirmed during application review.

This programme is recorded as accredited in the central catalogue.