Digital Media, Culture, and Communication (DMC2)

This study programme is only available in German. --> During their studies, students learn how platforms such as Instagram, TikTok and YouTube operate and how important topics such as sustainability and health can successfully compete for attention. Students learn how companies and NGOs can use strategic communication to leverage the advantages of digital media by sending content virally and using networks to spread their messages. Everyone who uses digital space leaves data traces behind. That is why there is an increasing need for experts who can interpret and analyse this data. During the course, students acquire the necessary skills to do so.

Living costs€1,240 a month in Klagenfurt, rent included

€14,880

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Austria for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Bachelor's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.