Marketing

This study programme is only available in German. --> Based on a relevant bachelor’s degree or equivalent first degree, the master's programme in Marketing provides the students with the necessary academic and practical skills and knowledge to develop strategic marketing plans in an ever-changing economic environment at national and international level and to implement these plans in marketing programmes. The students will learn the skills that are necessary to competently structure complex marketing problems and use high-performance analytical techniques and decision-making tools. Graduates will have acquired comprehensive skills to apply various theoretical-conceptual approaches and empirical methods to specialised areas of marketing.

Living costs€1,590 a month in Wien, rent included

€19,080

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Austria for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Master's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.