Innovation and Product Management

This study programme is only available in German. --> Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process which integrates marketing, design and technology, combined with strategic thinking. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

Living costs€1,130 a month in Wels, rent included

€13,560

Living costs from SiT estimate from livingcost.org city data (Nov 2026), converted from USD at the ECB reference rate of 30 Oct 2026 (1 EUR = 1.1172 USD)

Typical requirements in Austria for this degree level. Your advisor gives you the final list.

• A completed qualification that gives access to Master's Degree study.
• Academic transcripts and any programme-specific assessment the institution asks for.
• Your advisor checks the final requirements for your education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Prepare for and book LanguageCert Academic with SIT Connect

A typical checklist for this degree level. Your advisor gives you the final list.

The central catalogue records this programme as accredited.