Marketing and Branding

This study programme is only available in German. --> The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustain­ability and responsible managerial decision-making and behavior. The programme is inter­nationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environ­ments and markets.

General Austria requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

Confirm the accepted English-language evidence with the institution for the selected intake.

Preparation checklist; final document rules and certified translations are confirmed during application review.

This programme is recorded as accredited in the central catalogue.